Pre-seed and seed investment

We back founders building for the long term.

Strategy Group is a private investment company partnering with exceptional founders whose vision, values and ambition align with ours. We invest selectively, work actively and create connections across our portfolio to help strong companies become enduring ones.

1998 Company-building experience began
Pre-seed We partner before the path is obvious
Seed We help build foundations for growth
Long term Patient partnership, not a quick exit
Selected portfolio

Three investment themes. One long-term perspective.

Our portfolio is organised around three areas where we have experience, conviction and the ability to create meaningful connections between companies.

01 · Digital & AI

Technology that transforms how businesses operate and grow.

We invest in software, data, digital services and connected technologies that help organisations become more efficient, make better decisions and create new sources of value.

Intelligent Studios

A Central European systems integrator focused on digital transformation for medium-sized and enterprise customers. Intelligent Studios works closely with leading platforms including monday.com as a Gold Partner, Microsoft Dynamics as a designated Solutions Partner, and Xeelo Workflow as a Platinum Partner.

Digital transformation

Building Online

A specialised software platform for property and asset managers responsible for multiple buildings and complex portfolios. It connects portfolio-level profitability with day-to-day operations, tenant administration, contracts and individual lease obligations.

Proptech software

Eledio

An IoT company specialising in pool-water quality and water-quality monitoring more broadly. Eledio is modernising how water treatment, measurement and ongoing monitoring are managed across Europe.

IoT & water technology

Marketing Hup

A full-service digital marketing agency helping companies generate measurable value from their marketing spend. Marketing Hup combines strategy, execution and ongoing optimisation across complex digital campaigns and customer journeys.

Digital marketing
Acquisition in progress

Vendeo

An AI-powered interactive video platform that runs on top of existing websites. Vendeo helps organisations improve usability, guide visitors more effectively and communicate complex information through contextual, interactive video experiences.

AI video experience

Puls Games

A technology and commercial-growth company helping game developers create additional value and new revenue streams. Puls focuses on consumer retention, monetisation and revenue management across gaming products and communities. It also solves game discovery, helping players find the right games where store search falls short.

Gaming growth

Puls Money

A contextual monetisation platform for games and digital products. Puls Money lets teams design live in-game economies, adapt offers and pricing to how each player behaves, and connect checkout, payment and delivery, with AI agents continuously testing and refining the results.

Game monetisation

Domio Studio

A content studio that builds brands' presence on social media and drives organic growth. Domio Studio shapes a strategy around each brand's vision and handles premium video content end to end, using AI-assisted production to deliver the output of an entire marketing team and build long-term organic reach without relying on paid advertising.

Content & organic growth
02 · Personal Growth & Wellbeing

Companies that help people perform, develop and live better.

We support businesses that strengthen careers, leadership, personal capability and everyday wellbeing through specialist expertise, education and practical products.

03 · Property Development

Long-term property investments supported by practical operating expertise.

Our property activities combine technology, construction, specialist advisory services and selective private real-estate investments.

Our approach

Selective by design. Active by nature.

We do not invest to fill a portfolio. We invest when there is a strong fit between the founder, the opportunity and the companies we already know and support.

01

Aligned founders

We back founders with integrity, conviction and the resilience to build over many years.

02

Early partnership

We invest primarily at pre-seed and seed, when thoughtful support can have the greatest effect.

03

Portfolio synergy

We look for practical connections across customers, capabilities, data, technology and talent.

04

Patient capital

We favour durable value creation over artificial timelines and short-term financial engineering.

Track record

Built through experience, not theory.

Our perspective comes from founding, acquiring, operating and supporting companies across multiple market cycles.

1998

The operating journey begins

The first company in today’s group is established, creating the foundation for more than two decades of company-building experience.

2001-09

The group expands

Additional operating businesses join the portfolio, deepening experience in building and developing privately held companies.

2020-22

A broader investment base

New companies and minority investments extend the group beyond its original operating holdings.

2023

Strategy Group is formed

Strategy Group becomes the dedicated investment and holding platform, consolidating selected interests and creating a clearer foundation for future investments.

2024-26

Focused early-stage investing

Strategy Group adds new strategic minority positions, with a stronger emphasis on pre-seed and seed companies that can benefit from the wider portfolio.

Investment fit

We are not the right investor for everyone.

That is intentional. The strongest partnerships begin with shared expectations and genuine strategic fit.

What we look for in a company

  • Pre-seed or seed-stage companies
  • Founder-led businesses with long-term ambition
  • A clear customer problem and credible path to value
  • Strong alignment with our vision and values
  • Potential to strengthen, or be strengthened by, the portfolio

What founders can expect

  • Direct access and straightforward communication
  • Practical support grounded in operating experience
  • Introductions across customers, partners and portfolio companies
  • Respect for founder ownership and decision-making
  • A partner prepared to stay for the long term
Start a conversation

Building something that fits?

Tell us what you are building, why it matters and why Strategy Group could be the right partner. We value clear thinking more than polished pitch decks.